Running can be a sport of structure, training plans, race strategies, pacing charts. But sometimes, what makes it magical are the things you don’t expect: a marathon with lions and rhinos as spectators, a runner in a koala costume dashing toward the finish line, or the quiet comfort of a lucky charm tucked into a pocket.
In this post, we’re diving into the unusual marathon events and running rituals that bring colour, curiosity, and pure joy to the sport we love. From Antarctica’s icy plains to the ancient steps of China’s Great Wall, these races challenge more than your legs, they test your sense of adventure. And the rituals? They’re weird, wonderful, and deeply personal.
Whether you’re here for inspiration, a few laughs, or to plan your next unforgettable run, you’re in for something special. Because the best part about running isn’t always the time on the clock, it’s the stories you collect along the way.
Let’s dive in!
Quick Links.
1. Unusual Marathon Event: Inca Trail Marathon (Peru).
Where Is It?
Set in the heart of the Peruvian Andes, this marathon follows the legendary Inca Trail, finishing near the awe-inspiring ruins of Machu Picchu. The course weaves through ancient stone paths, cloud forests, and mountain passes that few races can rival in history or scenery.
When Does It Happen?
The Inca Trail Marathon typically takes place in June, aligning with Peru’s dry season for safer and clearer conditions on the trails.
How Much Does It Cost?
Expect to pay around $3,000–$4,000 USD, which includes permits, accommodation, acclimatisation, guides, meals, and support over several days. This isn’t your average entry fee, but it’s more than just a race, it’s a guided adventure.
What Makes It Unusual?
This isn’t a road race, it’s a high-altitude, rugged, single-track trail marathon with steep climbs and descents across ancient Incan stone steps. The terrain is as stunning as it is brutal, reaching altitudes of nearly 4500m. Runners need a permit to even be on the trail, making this one of the most exclusive races in the world.
Why Runners Love It.
This marathon is a bucket-list experience that combines extreme physical challenge with cultural immersion and world-class views. Finishing near Machu Picchu is a spiritual and emotional high that few other finish lines can match.
More details or race entry here.
TIP: After conquering the Inca Trail Marathon, treat yourself to a separate, full-day visit to Machu Picchu. Booking entry for the day after the race lets you explore the ruins without rushing, giving your legs a break and your mind time to soak in the magic of this ancient wonder.
2. Unusual Running Ritual: Lucky Socks or Underwear.
Where Does It Come From?
This quirky ritual is universal, you’ll find it among runners everywhere, from beginners conquering their first 5k, to ultramarathon veterans. It’s not tied to any one culture or country, but a personal ritual practiced by runners worldwide.
Why Do Runners Do It?
Whether it’s a specific pair of socks worn during a PB or underwear that survived a tough trail run, runners often assign emotional value to their gear. Over time, it becomes a psychological anchor, if it worked once, it’ll work again, right?
Is There Any Science to It?
While the socks or undies themselves probably aren’t magic, the placebo effect is real. Believing something gives you an edge can genuinely boost performance. If a lucky pair of socks helps a runner feel more confident at the start line, that mental edge might just carry them through the toughest kilometres.
How Far Do People Take It?
Some runners refuse to wash their lucky race-day gear, fearing it’ll ‘wash away the luck.’ Others travel with their sacred socks tucked in hand luggage, because missing them would be a race-day disaster. Unwashed socks or undies after a few events would probably help clear the path around you if nothing else.
Why Runners Love It.
It adds a personal, sometimes hilarious, layer of ritual to racing. In a counter to the serious side of running, this little touch of superstition helps runners feel like they’re tipping the odds in their favour.
3. Unusual Marathon Event: Antarctic Ice Marathon (Antarctica).
If you thought the Inca Trail Marathon was a tough event, this one takes it to the extreme.
Where Is It?
Held on Union Glacier in the interior of Antarctica, this marathon is about as remote as it gets. The location is just a few hundred kilometres from the South Pole, surrounded by vast ice fields and towering glaciers.
When Does It Happen?
The race typically takes place in late November thru December, which is early summer in Antarctica, though temperatures are still well below freezing.
How Much Does It Cost?
Brace yourself, entry costs around $22,500 USD, which includes flights from Chile, accommodation in heated tents, and all logistics on the ice. It’s not just a race, it’s an expedition.
What Makes It Unusual?
You’re running a marathon on ice and snow, in sub-zero temperatures, often with strong winds and unpredictable weather. The terrain is challenging, and the cold is constant, making this not just a race but a battle with the elements. And let’s be honest, it’s pretty rare to need frostbite protection in a marathon.
Why Runners Love It
It’s the ultimate bragging rights race. For many, it’s part of a goal to complete marathons on all seven continents. The experience is raw, wild, and unforgettable, finishing a marathon in Antarctica is a monumental achievement, and a memory that will last a lifetime.
More details or race entry here.
FACT: During the Antarctic summer in November, Union Glacier experiences average temperatures ranging from -25 °C to -20 °C. However, the coldest temperature ever recorded on Earth was a bone-chilling -89.2 °C at Vostok Station in Antarctica on 21 July 1983.
4. Unusual Running Ritual: Shoey Celebrations.
Where Does It Come From?
The ‘shoey’ originated in Australia, gaining popularity at motorsport events and quickly crossing into running and endurance sports. It involves drinking a celebratory drink, usually beer, straight from a running shoe after a race. This is one tradition I’ll happily cheer from the sidelines, my shoes have seen too many kilometres to be trusted as drinkware!
Why Do Runners Do It?
For many Aussie runners, it’s a bold, cheeky way to celebrate finishing a tough event. It’s equal parts tradition, joke, and badge of honour, a post-race ritual that says, ‘I made it, and I’m still standing (just).’
Is There Any Science to It?
There’s absolutely no performance benefit, unless you count laughter and camaraderie as performance enhancers. The shoey is 100% about attitude, fun, and post-race bonding. That said, hygiene-conscious runners might want to opt for a clean, ceremonial shoe!
How Far Do People Take It?
Some participants plan their shoeys in advance, getting a friend to meet them at the finish line with a ‘drinking shoe’ separate from the one they raced in. Others do it in the moment, sweaty sock and all. It’s become a tongue-in-cheek Aussie staple, even world champions in motorsport and MMA have joined in.
Why Runners Love It.
It’s a victory toast with a twist. Whether you’re knocking back a beer for laughs or upholding tradition, the shoey turns a finish line into a festival, and adds a bit of larrikin spirit to the world of running.
DID YOU KNOW: Champagne from a Lady’s Slipper: In early 20th-century Chicago, it was considered the height of decadence to sip champagne from a dancer’s slipper at the Everleigh Club. Shoey with champagne? Seems doable as a reward for completing a marathon!
5. Unusual Marathon Event: Outback Marathon (Australia).
Where Is It?
The Outback Marathon is held near Yulara, in the Northern Territory, right on the doorstep of Uluru (Ayers Rock) and Kata Tjuta (the Olgas). This awe-inspiring location sits in the heart of Australia’s Red Centre, offering a truly iconic desert backdrop.
When Does It Happen?
The race typically takes place in late July, when cooler winter temperatures make conditions more comfortable for long-distance running in the desert.
How Much Does It Cost?
Packages start at around $1150 AUD, including race entry, accommodation, and transfers. Longer stay packages with tours are available. It’s not just a race, it’s a full Outback experience.
What Makes It Unusual?
You’re running on red dirt tracks, through sand dunes, and along remote bush trails, all while being watched by the silent majesty of Uluru and Kata Tjuta. There’s no time pressure, this event is as much about experiencing the landscape as it is about finishing fast. The atmosphere is supportive, welcoming, and distinctly Aussie.
Why Runners Love It.
The Outback Marathon is more than a race, it’s an adventure into the spiritual heart of Australia. Whether it’s the vast open sky, the stunning desert silence, or the sunrise lighting up Uluru, runners walk away with a memory that’s part race, part pilgrimage.
More details or race entry here.
DID YOU KNOW: Uluru is a deeply sacred site to the Anangu people, the Traditional Owners of the land. It holds profound cultural, spiritual, and ancestral importance, and visitors are encouraged to experience its power with respect. While the marathon route honours this by not crossing sacred ground, the surrounding views serve as a constant reminder of the rich Aboriginal heritage of this ancient landscape.
6. Unusual Running Ritual: Wearing Costumes.
Where Does It Come From?
Costume running has grown into a global phenomenon, with its roots in festive races and charity events. From New York to Tokyo, and especially at races like the London Marathon and Marathon du Médoc (France), you’ll spot superheroes, animals, and all kinds of outrageous outfits pounding the pavement.
Why Do Runners Do It?
It’s a mix of fun, flair, and fundraising. For some, wearing a costume is a way to express their personality or run honouring someone. For others, it’s about raising awareness or donations for a cause, and catching a few laughs along the way. It also helps take the focus off time and back onto the joy of the experience. The cheers from onlookers boosts the excitement and fun, and helps the kilometres fly by.
Is There Any Science to It?
Surprisingly, yes! Studies in sport psychology show that dressing differently can boost motivation, distract from discomfort, and help runners adopt a ‘character mindset’, which can lead to greater endurance and enjoyment.
How Far Do People Take It?
Very far. Think marathoners in full suits of armour, a man who ran a race dressed as Big Ben (and had to duck under the finish line arch), or groups of bananas sprinting through city streets. Some even set Guinness World Records for fastest marathon in a full-body costume.
Why Runners Love It.
It’s a celebration of the lighter side of running. Costumes remind us that running isn’t always about speed, it’s about community, creativity, and making memories you’ll laugh about for years.
DID YOU KNOW: In the 2023 London Marathon, Kellie Clark set a Guinness World Record by completing the race dressed as a giant Marathon (Snickers) bar in 4 hours and 26 minutes. Her costume, crafted from cardboard and fabric, was so elaborate that it required assistance to put on and significantly restricted her stride. Clark has also run marathons dressed as a Yorkie bar, a pint of ale, and a pea-shaped superhero, all while raising money for charity and inspiring her children with her creative endeavors.
7. Unusual Marathon Event: Big Five Marathon (South Africa).
Where Is It?
This marathon takes place in the Entabeni Game Reserve in South Africa’s Limpopo Province. The course winds through savannah, bushveld, and rugged terrain, all inside a Big Five wildlife territory. Wondering where Big Five gets its name from? From these five iconic animals—Elephant, Rhino, Buffalo, Lion and Leopard.
When Does It Happen?
The Big Five Marathon is typically held in June, which is South Africa’s dry winter season, offering cooler running weather and excellent conditions for spotting wildlife.
How Much Does It Cost?
Race packages start at around $3000 USD, which includes safari-style accommodation, meals, guided game drives, and race entry. It’s a once-in-a-lifetime combo of marathon and safari.
What Makes It Unusual?
It’s not every day you run a marathon where zebras, giraffes, and even lions might be spectating from the sidelines. There are no fences separating runners from wildlife, but helicopters monitor the course for safety. The route is hilly, rough, and deeply immersive in the African wilderness.
Why Runners Love It.
Another one for the bucket list. The blend of extreme natural beauty, the thrill of running among wild animals, and the adventure of safari life make it unforgettable. It’s not just a race, it’s an expedition through the wild heart of Africa.
More details or race entry here.
FACT: Despite the presence of predators, no runner has ever been attacked during the race. Armed rangers and strict race protocols ensure safety, though your heart may still race a little faster when you spot a lion!
8. Unusual Running Ritual: Pre-Race Meals.
Where Does It Come From?
Pre-race meals or snacks are an essential part of every runner’s ritual, whether it’s porridge in the UK, rice balls in Japan, or fuel-up pasta feeds across Europe. But some runners take things to the next level with quirky, highly personal food traditions.
Why Do Runners Do It?
For many runners, the right meal the night before (or morning of) a race is about routine and reassurance. It’s part fuel, part superstition, and part calming the nerves. Once something ‘works’ for a race, it often becomes a must-do for every future start line.
Is There Any Science to It?
Definitely. Carbohydrate-rich meals help top up glycogen stores, giving muscles the energy they need for endurance. But the ritualistic part, like always eating the same snack, at the same time, on the same plate, is more about psychology, superstition, and habit than nutrition.
How Far Do People Take It?
Very far! Some runners insist on Lucky Charms cereal (US, UK), others swear by peanut butter and pickles sandwiches, and for us Aussies, Vegemite on toast. Some even claim a chocolate bar such as a Snickers bar the night before every race is their secret to success. Nutritional value is not always the motivation, whatever works, right?
Why Runners Love It
It’s a comforting tradition that brings a sense of reassurance to race day. Whether it’s quirky or classic, having a ‘magic’ meal routine helps runners feel confident and in control.
TIP: Thinking of trying a quirky new snack before race day? Test it during training first! Your gut needs training too, and the last thing you want is a surprise sprint to the dunny mid-race, or worse. Stick to what you know works, fuel smart, avoid trying something new on race day.
9. Unusual Marathon Event: Great Wall Marathon (China).
Where Is It?
The Great Wall Marathon takes place in Tianjin Province, northeast of Beijing. The course features one of the most iconic landmarks on Earth, yes, runners actually run on the Great Wall of China.
This is a true bucket-list race for adventurous marathoners. I’ve walked part of the Great Wall myself, and the endless steps and steep inclines are no joke, this has to be one of the toughest courses on the planet. Don’t expect any PBs here, just epic views and serious bragging rights.
When Does It Happen?
This challenging event usually takes place in May, when spring weather provides a clear, cool (but not cold) running environment, ideal for tackling ancient stone steps.
How Much Does It Cost?
Packages start from around $1690 USD, including race entry, accommodation, guided tours, and logistics. It’s a marathon + holiday adventure all rolled into one. A fantastic way to experience Beijing, the Great Wall, and get a taste of this amazing country.
What Makes It Unusual?
This is no ordinary course. Runners face over 5,000 stone steps, narrow wall walkways, steep ascents, and descents, often under the blazing sun. The race also includes rural village sections and farmland trails, offering a unique blend of historic and rural China. Where else can you run along a 2,200-year-old monument that’s also one of the most iconic landmarks on the planet?
Why Runners Love It
It’s not just a race, it’s a historical, cultural, and physical journey. The views from the Wall are breathtaking, the atmosphere is electric, and crossing that finish line gives a whole new meaning to the phrase ‘earning your medal’.
More details or race entry here.
TIP: Training for the Great Wall Marathon? Get friendly with your local stadium stairs or hill repeats. With over 5,000 ancient stone steps to conquer, leg strength and stair stamina are non-negotiable. This isn’t just a run, it’s a seesawing adventure through history.
10. Unusual Running Ritual: Running with Lucky Charms.
Where Does It Come From?
This ritual is all about personal belief, not geography. From elite athletes to fun-run first-timers, runners across the globe have been known to carry small items they believe bring them luck or strength, some passed down, others picked up on a whim.
These charms come in all forms: a religious symbol, a photo, a ring, or bracelet from a loved one, a lucky coin, a special stone or crystal, or even a worn-out race wristband from a previous race success. Whether it’s tucked in a pocket, tied to a shoelace, or worn as jewellery, these items often hold deep emotional significance and become a quiet source of strength throughout the race.
Why Do Runners Do It?
Running is as much mental as it is physical. A small charm, whether it’s a pendant, coin, bracelet, or even a scribbled inspirational quote—can provide a surprising sense of motivation, focus, and emotional grounding. It’s like carrying a bit of reassurance with you through every kilometre.
Is There Any Science to It?
While there’s no data proving lucky charms can boost your race performance, there’s strong support for the placebo effect and the power of routine. If you believe that tiny token helps you run stronger, you’re more likely to perform with confidence.
How Far Do People Take It?
Some runners tuck keepsakes into their pockets or tied to their shoelaces. Others go bigger, like wearing a certain bracelet passed down from a family member or even carrying a tiny stuffed animal in their race belt. For many, the meaning behind the item matters more than the object itself.
Why Runners Love It
It adds a layer of comfort and connection, whether to a loved one, a memory, a place, an experience, or just a part of themselves. When the going gets tough, that small charm becomes a quiet reminder of purpose, strength, and why they run.
DID YOU KNOW: From ancient warriors to modern marathoners, humans have always carried tokens into battle, symbols of hope, courage, or connection. Running with a lucky charm taps into that timeless ritual: the belief that we’re never running alone.
Final Thoughts – Unusual Marathon Events and Rituals.
From ancient trails in Peru to icy winds in Antarctica, and from shoey celebrations in Oz to lucky charms, runners around the world are united by more than just the finish line. These unusual marathon events and running rituals remind us that our running adventures are every bit as colourful, quirky, and personal as the reasons why we started running in the first place.
Here are just a few of the memorable moments we’ve uncovered:
- Running across a frozen glacier in Antarctica with frost forming on your lashes.
- Vegemite on toast and other bizarre pre-race fuel up rituals.
- Climbing 5,000 ancient stone steps on the Great Wall of China.
- Celebrating a finish line with a sweaty shoey toast (or not!).
- Running with lions, rhino’s and elephants in Africa.
- Carrying a tiny charm with a special meaning for strength in a race.
Whether you run to challenge yourself, improve your health and fitness, or simply for the joy of experiencing the world on two feet, there’s magic in the traditions we build along the way. So embrace the weird, the wonderful, and the wildly memorable.
Grab our free packing lists so you don’t leave anything behind, from Marathon Packing Lists to Packing Lists for Travellers, you’ll find them here.
Find your own rituals, chase your own adventures—and don’t shy away from the unusual. It’s often the unexpected experiences that leave the biggest impact.
Run Strong
Steve
FAQ’s On Unusual Marathon Events and Rituals.
What’s the weirdest running ritual you’ve heard of?
As an Aussie, I’d have to say it’s probably drinking a shoey—beer straight from a running shoe as a race finish celebration. It’s Aussie, it’s bold, and it’s definitely not for everyone (me included!).
Are these unusual marathons just for elite runners?
Not at all. While some can be incredibly challenging, like the steep inclines and rarified air of the Inca Trail Marathon, many of these events are welcoming to all levels and have events for all runners, just check the entry criteria and train accordingly.
Do lucky charms really help in a race?
Many runners swear by their lucky charms, they might not make you faster, but the belief and comfort they bring can give runners a psychological edge.
What’s the most physically demanding marathon on the list?
The Great Wall Marathon takes the crown. With over 5,000 stone steps, steep ascents, sharp descents, and uneven surfaces along the ancient wall, it’s a serious test of leg strength and endurance. Add in the heat and the narrow walkways, and you’ve got a race that challenges even the most seasoned runners. It’s more about conquering the course than chasing a personal best.
Are these events about performance or experience?
For most runners, these marathons are more about the experience than chasing a time. Whether it’s soaking in the scenery, a bucket-list experience, or just crossing the finish line in one piece, these races are often once-in-a-lifetime adventures. That said, some runners do return to the same event year after year, pushing to beat their personal best. So while performance might not be the main goal, it definitely comes into play for those who thrive on the challenge.
Should I create my own running ritual?
Absolutely! Creating your own running ritual can be a powerful way to mentally prepare, and create a sense of certainty to your race prearations. It doesn’t have to be elaborate—maybe it’s a certain pre-race snack, reciting an inspirational quote that resonates with you before you start, or carrying a keepsake that reminds you why you run. Rituals can offer comfort, consistency, and even a sense of control on race day. The best part? It’s all yours—your ritual is your power move.
How do runners deal with nerves before unusual races?
Rituals help, whether it’s meditation, a specific pre-race meal, or wearing a lucky item. Sticking to familiar routines can calm the nerves and boost confidence, even in the most unusual conditions.
This article is for information purposes only and is not a recommendation to act on any of its content. It is always recommended you consult your healthcare practitioner before engaging in any activity that may affect your health.
